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DIGITAL MARKETING TRAINING

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DIGITAL MARKETING TRAINING

" Digital marketing is the management and execution of marketing using electronic media."

Digital Marketing is a process of promoting products through interactive channels such as internet and mobile phones. Digital marketing is seen as the future of marketing. Digital marketing has showing a steady growth since its inception. Digital technology made thing so simpler that a world truned so small for instant reach to each other. Digital world is the best place to reach people mind for your business or product promotion. Digital marketing word come in existence for business marketing to on-line audience. People in Internet world are highest and easy to target with latest business marketing tools and techniques.In Digital Marketing with the help of few smart techniques after that your business more popular in digital world and carry organic traffic with high revenue.

" In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media."

DIGITAL MARKETING TRAINING INSTITUTE

IWT a leading digital marketing training institute in Gurgaon provides on-line and off-line digital marketing training in Gurgaon/Rohtak and all over India. IWT offers digital marketing training course includes world class up-to-date study material and open-source toolkit. Our popularity as best Digital marketing institute in Gurgaon is possible only by dedication of our digital marketing experts and their great contribution to Internet education. Our practical and live project based digital marketing course provide you opportunity to experience industry standard environment and implementation of digital marketing techniques in real life needs.

"IWT is one of the leading digital marketing training institute in Gurgaon which offers world class and up-to-date live project based digital marketing training. IWT provides training for both distance learning professionals who hasn't time for face to face training and regular classroom students. We provide on-line digital marketing training in India and off-line Digital Marketing Training in Gurgaon and Delhi/NCR."

DIGITAL MARKETING COURSE

  • Digital Marketing Overview
  • What is Digital Marketing?
  • Importance of Digital Marketing
  • How Digital Marketing works?
  • Preface to Digital Marketing
  • Significance of SEO
  • Directories vs. Search Engines
  • Main Search Engines
  • Many More ...
  • Website Overview
  • Types of websites
  • Websites vs Portals
  • Page rank
  • Architecture of Website
  • Website Designing Basics
  • Domain, Hosting
  • SWOT analysis of website
  • Difference between dynamic & static website
  • Target Segmentation
  • Many More ...
  • Search Engine Optimization
  • What is SEO
  • Need of SEO
  • Search Engines
  • How search engines work?
  • Major functions of a search engine
  • Web Traffic
  • Different types of keywords
  • Google trends & insights
  • Steps in SEO
  • On Page Optimization
  • Site Analysis
  • Analysis of Similar websites
  • Meta Tags
  • Creating Sitemaps
  • Creating Robots file
  • Optimize SEO Content
  • Canonical Implementation
  • Keyword Research
  • Keyword Density
  • Internal linking
  • Meta tags creation
  • Basic HTML knowledge
  • Google webmasters tool
  • Quick indexing techniques
  • Search Engine Submission
  • Online PR
  • Case Study of White Hat SEO
  • Case Study of Black Hat SEO
  • Case Study of Grey Hat SEO
  • Google Sandbox Effect
  • Image Optimization
  • Optimization of Keyword
  • Off Page Optimization
  • Page Rank
  • Page Rank Increment
  • Backlinks
  • Type of Backlinks
  • Quality Backlinks Increment
  • Link Building
  • Quality Link Building
  • Type of Link Building
  • Google Friendly Link Building
  • Articles Submission
  • Blog Marketing
  • Blog Commenting
  • Web 2.0 Submission
  • Yahoo Question Answer Participation
  • Directory Submission
  • Press Releases
  • Forums Posting
  • Social Bookmarking
  • Classifieds Submission
  • Google Maps
  • Business Local Listing
  • Many More ...
  • Video Marketing
  • Introduction Youtube
  • How to Create and Managing an Account
  • How to Get audience
  • Social Sharing & Comments
  • How to Optimize Submissions
  • Many More ...
  • Online Advertisements
  • Introduction Online Advertisements
  • Online Advertisements Types
  • Banner Advertisements
  • Rich Media Advertisements
  • Textual Advertisements
  • Video Advertisements
  • Image Advertisements
  • Tracking ROI of Online Advertisements
  • Measuring ROI of Online Advertisements
  • Email Advertisements
  • Introduction Email Advertisements
  • Email Advertisements Types
  • Quality Email Advertisements
  • Email Advertisements Tools
  • Writing a Good Email Template
  • Many More ...
  • Search Engine Marketing
  • PPC Training Module
  • PPC Campaign
  • PPC-Keyword Research
  • Ad Creation for PPC Campaigning
  • Create Effective Ads Groups & Titles
  • Measurement of Title, Description & URL
  • Enhanced ROI from Creative Ads
  • Pre-Requisites of Effectual Ads
  • Bid Management in PPC
  • Importance of Bid
  • Significance of Bidding Techniques
  • Effects of Quality Score on Bids
  • Ways to Increase rankings
  • Landing Page for PPC
  • PPC Landing Page
  • Landing Page Importance
  • Click-through-Rates
  • PPC Reporting
  • Report-Keywords Performance
  • Report- Campaign Performance
  • PPC Campaigning Tools
  • Facebook Concepts
  • Facebook Introduction
  • Facebook Apps
  • Successful Marketing
  • Using pictures effectively
  • Use Facebook to build links to your website
  • Customer Review Sites
  • Facebook business strategies
  • Facebook for fan pages
  • Facebook to Develop Communities
  • Establishing a Business Presence
  • Twitter Concepts
  • Introduction Twitter
  • Establishing a Brand Name
  • Demographics of Twitter
  • Tracking Codes
  • How to Tweet
  • Twitter Lists
  • Twitter Marketing Strategy
  • Promotion of Twitter Accounts
  • How to search Twitter for keywords relevant to your business
  • Linkedin Concepts
  • LinkedIn Introduction
  • LinkedIn Marketing Strategy
  • Growing and managing your contacts in your LinkedIn network
  • Company Profile Creation
  • Establishing a Corporate Presence
  • Groups on LinkedIn
  • Increasing Visibility
  • Micro Blogging
  • What is Blogging
  • Promotion of Blogs
  • Submission of Blogs
  • Creation of Blogs (blogspot, wordpress, TypePad)
  • Weekly Postings on Blogs
  • Commenting on Blogs
  • Business Lead Generation
  • Introduction Lead Generation
  • Landing Pages
  • Landing Page Creation
  • Leads to Sales Conversion
  • Lead Funnel
  • Quality Lead Funnel
  • Google Analytics
  • Google Analytics
  • Importance of Google Analytics
  • Fundamentals of Google Analytics
  • How to Track Landing Pages
  • How to Track Location
  • User Tracking
  • Tracking Conversions
  • Monitoring Website Performance
  • Monitoring Visitors Behavior
  • Setting up Goals and Funnels
  • Other Analytics Platforms
  • Ecommerce Marketing
  • Introduction Ecommerce Marketing
  • Importance of Ecommerce Marketing
  • Ecommerce Scenario Globally
  • Ecommerce Marketing Strategy
  • Case Study on Ecommerce Marketing
  • Affiliate Marketing for Ecommerce
  • Formulating right Ecommerce Marketing Strategy
  • World Wide Top Ecommerce Websites
  • Analysis of Ecommerce Websites
  • Google Adsense
  • What is Adsense?
  • Importance of Adsense
  • Adsense Approvement
  • Adsense Account Interface
  • Websites for Adsense
  • Trick to get Adsense Approvement by Google
  • Quality Websites for Adsense
  • Affiliate Marketing
  • What is Affiliate Marketing?
  • Importance of Affiliate Marketing
  • Affiliate Marketing Approvement
  • Affiliate Marketing History
  • Affiliate Marketing Secrets
  • Live Examples of Affiliate Marketing
  • Top Affiliate Networks All Across the Globe
  • Effective ways for Affiliate Marketing
  • Live Projects
  • Discussion of Projects
  • Analysis of Projects
  • Execution of Projects

"Learn digital marketing with IWT digital marketing institute and give wings to your ideas for bright and long term career in IT industry."